Overview
A software technology company partnered with JJRH to secure government funding for the development and scale-up of its digital solutions. With a strong innovation pipeline and ambitions for accelerated growth, the company sought expert support to navigate the complexities of public funding and present a compelling case aligned with government priorities.

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The Challenge
Despite a strong technical offer and growing market presence, the company faced significant barriers in accessing government funding. The highly competitive nature of innovation grants, coupled with complex application requirements, made it difficult to develop a submission that met compliance standards while clearly demonstrating value for public investment.

Success required more than eligibility — it required precision, clarity, and a strategy for standing out in a crowded field.

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Our Approach
JJRH engaged closely with the company’s executive, R&D, and product teams to shape a proposal that integrated technical innovation with measurable business and societal impact. The focus was on building a bid narrative that addressed evaluation criteria, policy alignment, and commercial viability.

Support included:

• Clarifying the funding programme’s strategic aims and translating them into bid requirements
• Structuring a bid that balanced technical detail with accessibility for mixed-assessor panels
• Evidencing scalability, job creation, and long-term economic return
• Coordinating supporting materials, such as risk management plans, delivery timelines, and stakeholder engagement strategies

The proposal was refined through internal workshops and validation reviews to ensure a high-quality, funder-ready submission.

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The Outcome
The company successfully secured the government funding it pursued — providing a critical injection of capital for further product development, recruitment, and go-to-market acceleration. The funding body cited the clarity of the proposal, strong alignment with programme aims, and confidence in delivery as key to the award.

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The Impact
JJRH’s bid preparation support enabled the company to transform a high-potential opportunity into a secured, strategic asset. The funding not only accelerated product innovation and market expansion but also improved the organisation’s preparedness for future rounds of public and commercial investment.

This case demonstrates how expert bid development can turn technical ambition into publicly funded growth — enabling tech companies to scale effectively while contributing to national innovation objectives.