Overview
A private training provider partnered with JJRH to secure a major apprenticeship contract aimed at expanding their skills delivery portfolio and strengthening their position in the education and workforce development sector. The engagement focused on crafting a compelling, outcomes-focused proposal aligned with public funding priorities and employer expectations.

---

The Challenge
The training provider operated in a competitive market where success depended on more than compliance — it required clear differentiation, strong evidencing, and alignment with policy priorities around economic recovery, social mobility, and sectoral skills shortages.

The institution needed to present a well-structured bid that demonstrated quality, capacity, employer engagement, and a track record of learner progression. The challenge was to clearly articulate their educational model while aligning with the specific requirements of the commissioning authority.

---

Our Approach
JJRH led the strategic development of the bid, working closely with the provider’s leadership and delivery teams. Through structured consultation, we built a detailed understanding of the organisation’s programme design, learner support infrastructure, employer relationships, and quality assurance frameworks.

Our work included:

• Structuring the response around measurable outcomes, including learner retention, achievement, and progression
• Highlighting sector-specific delivery strengths aligned with regional and national skills priorities
• Demonstrating robust compliance, governance, and internal quality assurance
• Embedding social value contributions, such as inclusion, local employment, and support for disadvantaged learners

Throughout, JJRH ensured the narrative was clear, evaluatively aligned, and grounded in evidence of impact.

---

The Outcome
The provider secured the apprenticeship contract, enabling the expansion of its delivery footprint and establishing a sustainable platform for future growth. Evaluators noted the strength of the proposal’s structure, clarity, and relevance — particularly in its articulation of learner outcomes and employer collaboration.

---

The Impact
JJRH’s support helped the provider translate operational success into strategic narrative — positioning them as a trusted partner for publicly funded training delivery. The contract facilitated the development of new programmes, strengthened relationships with employers, and increased access to high-quality apprenticeships for learners across priority sectors.

This case illustrates the value of strategic bid development in the further education and skills sector — helping providers secure competitive contracts and deliver lasting impact for learners, employers, and the wider economy.